In the aftermath of 1989, the EU has engaged in the promotion of an unprecedented process of policy export. This Paper will first of all introduce the notion of Normative Power, showing that the Union’s capacity of action cannot be considered only in traditional terms and that an important expression of its “actorness” in the field of international relations can be captured in terms of rule influence.
It will then claim that Russia is an important test-case for the EU which has started promoting legislative approximation in it already in the mid-1990s, following both coercive and persuasive strategies.
Finally, it will show that there has been legislative approximation in Russia in three policy areas: competition policy, company law and consumers’ protection. These were cases of “unintended Europeanisation” where the rule was adopted not in order to comply with EU provisions. Exchange of experts, best practice and familiarity with the EU experience proved crucial in order to induce rule approximation which took place out of a process of deliberation. In the conclusions, the Paper will argue for a system of governance by norms in the European continent where Europeanisation won’t mean only EU-isations.