In its approach to the demonstrations in Bolotnaja Square in December 2011 following Putin’s second presidential bid, Russian policy had to deal with unexpected protests triggered by Russian blogs, a new communication medium that appeared around 2008, and by a new “peculiar” political blogger, Aleksej Navalny. Russia underwent a revolution of new-generation communication and information exchange.
This paper aims to examine the effect the blogosphere has had on the Russian people, focusing on its development and starting from the period it appeared in Russia for the first time. It will be explained how Russian blogs began to be the alternative to newspapers, television and radio and how the new generation approached this phenomenon. In a country hit in the past 10 years by a plethora of information via Internet and by a radical revolution of the new generation, this paper intends to analyze how blogging influenced politics and how politics influenced the Russian blogosphere. Starting from a political point of view and considering Russia as a country where there is only one ruling party, it will become clear how a political blog can have a big impact on readers and create a nationwide protest like the one in December 2011.The paper will examine in particular Navalny’s case, focusing on the way he persuaded people to demonstrate and it will show the weak and the strong points of Russian blogs.
Sabrina Regolo is communication specialist for an import-export company in Saint Petersburg, Russia. She is responsible for the office a manager consulting company providing support to Italian companies interested in entering the Russian market.