Cultural heritage in the Mena region has been negatively affected by dramatic events such as conflicts, deliberate destruction, and systematic spoliation of historical sites by clandestine diggers. Yet, heritage can help heal wounds among communities, by uniting societies with diverse cultures and backgrounds. How to protect cultural heritage during wars, and Covid-19? How to relaunch tourism industries after the pandemic? How to unlock the potential of culture and creativity for sustainable development? How to strengthen international cooperation on cultural heritage?